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‘COCA-COLA’ UNVEILS ‘AQUARIUS’ – DRIVES EMERGING ENHANCED HYDRATION DRINK SEGMENT
Bangkok (1 October 2015) – The Coca-Cola system in Thailand, recently, unveiled a new ‘enhanced hydration drink’ called ‘Aquarius’, entering an emerging beverage segment in Thailand. The Coca-Cola system in Thailand hopes to replicate Aquarius’s sensational success in Japan where it has become the no. 1 Brand leader of the enhanced hydration segment. Aquarius has been a massive success and is one of Coca-Cola’s top popular brands. Appealing to people who lead an active life, Aquarius provides enhanced hydration for everyday consumption.
(From left) Pooklook – Fonthip Watcharatrakul, guest celebrity; Maj. Gen. Patchara Rattakul, Chief Operating Officer of Haad Thip Plc.; Mr. Pornwut Sarasin, Chairman of ThaiNamThip Co., Ltd.; Mr. Antonio Del Rosario, General Manager of Coca-Cola (Thailand) Ltd.; Mr. Rahul Ghosh, Stills Portfolio Director, ASEAN-Marketing, The Coca-Cola Company and Deaw – Suriyont Arunwattanakul, guest celebrity in the press conference to announce ‘Aquarius’ drink at Atrium 1, Siam Center.