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About The Company

HaadThip Public Company Limited

is a sparkling beverage manufacturer, granted a franchise by the Coca - Cola Company (U.S.A), Atlanta, Georgia, as a producer and distributor of sparkling beverages under the trademarks of “Coca-Cola,” “Fanta” and “Sprite,” and other products owned by Coca-Cola Company such as Minute Maid, and Namthip, Drinking Water.

The products are manufactured by the Company, with some of the products purchased from a business partner in Bangkok for distribution. The products comprise of the followings:

1.
Sparkling beverages that include Coke, Fanta and Sprite
2.
Non-carbonated / Still beverages that comprise of Minute Maid, and NamThip Drinking Water

Haadthip maintains share leadership

throughout the decades in the

soft drink category

The Company’s main source of revenue is derived from the sales of sparkling beverages in the south of Thailand. The Company’s revenue structure for the past 3 years is as follows:

The Company’s revenue structure for the past

3 years

Sparkling beverages
Non - carbonated products
2021

6,518

Million Baht

2022

7,093

Million Baht

2023

7,806

Million Baht

All of Haadthip’s glass bottles are 100 per cent recyclable and contain an average of 30 per cent recycled materials; all plastic bottles are made from PET (polyethylene terephthalate) and are 100 per cent recyclable; Our can packaging is not only 100% recyclable but also produced from recycled aluminium, comprising 70% recycled content.

All of Haadthip’s glass bottles are 100 per cent

produced from recycled aluminium, comprising 70% recycled content.

all plastic bottles are made from PET and are 100 per cent recyclable

Haadthip is now on a journey to calculating and measuring its own CO2 emissions from all its products and facilities.

In 2013, it partnered with the Thailand Greenhouse Gas Management Organization (Public Organization) : TGO to measure all greenhouse gas emissions embodied within selected products in the portfolio.

Currently, Haadthip manufactures, sells, and distributes the following products and brands; Coca Cola, Coke Light, Coke Zero, Fanta, Sprite, Schweppes, Root Beer A&W, Minute Maid Splash, Minute Maid pulpy, Minute Maid Vitamin Kids, and Namthip water. Our portfolio covers most consumption occasions, be it; refreshment, wellness, hydration, still, and adult socialising.

In the 40 years since its inception, Haadthip maintains share leadership throughout the decades in the soft drink category. It continues to lead the market through product and package innovation and is committed to grow its business sustainably into the future by being a responsible and caring entity in all the communities that it operates in.

Purpose

Continually increasing profitable, sustainable unit case sales of our products by satisfying new and existing consumers through excellent service to and with our customers at an increasing return

Business Philosophy

Our philosophy is a perfect blend between Western and Eastern management characteristics.

Haadthip’s work philosophy is a perfect blend between Western and Eastern management characteristics. Western management approach warrants that employees’ advancement depends directly on their performance and level of commitment on their assigned tasks, disregarding the normal working hours or days established by the Company. As for the Eastern approach to management, the Executives and employees care for and concern about one another in a sincere manner. They are considerate with each other and show respect for one another, resulting in tight and heartwarming relationship between the employees and the Company.
Haadthip has prospered and advanced this far as a result of unified support and effort of its employees of all branches. Haadthip’s employees have continuously devoted their every effort to ensure that the Company’s goals are accomplished. One of the main reasons of success is the fact that an opportunity is provided to each and every Haadthip’s employee to gradually advance to a higher position, through his/her own capability and effort. Another reason is that the Company’s marketing strategy has been appropriate and on the right track. One other essential factor that the Company cannot do without is the Top Management team that has been managing the Company in the most effective manner.

Value

We will create an organizational culture on the foundation of the following 10 values:

Integrity
To be loyal, honest, open and sincere
Individual Initiative
To be creative and to initiate new work ideas individually
Customer Value
To always focus on customers’ needs and expectations and add value to their businesses
Teamwork
To work as a team and support co-workers in order to raise overall performance level
People Development
To create personnel of quality through continuous training and development process
Mutual Trust & Respect
To treat each other with respect and to be trustworthy
Commitment
To hold oneself responsible for and to perform the tasks as committed
Always be part of the South
To be responsible for the society and environment in order to leave no impact to later generations
Relationship Marketing
To continue to strengthen the relationship with customers, consumers and government agencies of all levels
Fun
To have good balance between life at work and personal life, and to work happily on a daily basis